Event report

The Internet of Everything Africa - Episode II

On June 27, the French South African Chamber of Commerce and Industry and Fliptin organised the second edition of the events series - The Internet of Everything Africa.

Our second episode gathered close to 70 participants to unpack the topic 'Customer Journey 2.0: How to leverage behavioural data' with a very insightful panel discussion and quality questions from the audience. 

Our main speaker, Yazeed Osman, Co-Founder at Usfl and Zando's CRM Manager used a number of case studies to emphasise the importance of focusing on the customer's needs (asking individual and lifestyle  specific questions) in order to collect strategic data and have a more accurate picture of what your customer wants. 

Three main lessons to take away from his intervention:

- Gain data with a purpose
- Engage with intention
- Email is king 

In addition, this second episode saw two start-ups pitching on their business activities: 
- KasiEats, the 'UberEat of Mamelodi' 
- Loyal1, helping to optimise customer rewards 

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